About the Job

We’re seeking a Paid Ads Specialist to audit, develop, manage, and optimize paid campaigns across platforms (Google Ads, Meta, LinkedIn, etc.). This role is ideal for a freelancer or contractor who thrives in a fast-moving environment, is data-driven, and can own the full paid ads process from strategy through reporting. Work may be ongoing part-time or project-based depending on performance and budget alignment.

Why Work With Us
At CrucialPoint Agency, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As a Designer, you'll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment where your ideas and contributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitive hourly rate.

Responsibilities:

• Working with the Agency Marketing Manger, develop and execute paid ad strategies aligned with company objectives
• Build and manage campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Conduct keyword research, audience segmentation, and budget allocation
• Create ad copy, basic visuals, and A/B test variations
• Monitor and analyze campaign performance; provide actionable insights and optimizations
• Deliver regular reports on spend, performance, ROI, and recommendations
• Stay up to date with platform updates and best practices

Qualifications:

• Proven experience running successful paid ad campaigns (Google Ads & Meta required; LinkedIn or TikTok a plus)
• Strong understanding of CPC, CPM, CTR, ROAS, and attribution models
• Comfortable working with small budgets and maximizing ROI
• Experience in a B2B, B2C, or eCommerce/retention-focused environment a plus
• Self-starter who can work independently in a contract/project-based role
• Excellent communication and reporting skills
• Detail-oriented, organized, and able to manage multiple projects simultaneously.

Audit + Launch Project Scope

Phase 1: Audit

• Review existing ad accounts (Google, Meta, LinkedIn, etc.), confirm proper setup and create those that don’t exist.
• Check tracking (pixels, GA4, conversions, attribution setup).
• Evaluate landing pages and creative for ad-readiness.
• Deliver audit report with:
  • Account health scorecard
  • Key gaps/issues
  • Priority recommendations

Phase 2: Strategy & Setup

• Define campaign objectives (lead gen, sales, brand awareness).
• Develop audience targeting + keyword research.
• Build campaign structure (ad groups, targeting, budget allocation).
• Create ad copy + basic creative assets (graphics/video clips may be extra).

Phase 3: Launch & Initial Optimization (30 days)

• Launch 1–2 campaigns (Google + Meta recommended).
• Monitor performance (CPC, CTR, ROAS, conversions).
• Weekly light optimizations (bids, targeting, copy/creative testing).
• End-of-project performance report with recommendations for scaling.

About CrucialPoint Agency

CrucialPoint Agency is a full-service retention marketing agency that specializes in creating effective retention programs, including email, SMS, push, loyalty, and lifecycle campaigns. We are dedicated to delivering exceptional results for our clients, and we invite you to join our talented team.

This position is open to candidates in LATAM and NAM. Compensation for this project ranges from $30 -  $50/hr, based on experience, and is expected to take less than 35 hours.